Senior Program Director - Interactive Marketing, Permanent

The Program Manager (PRM) is both client-facing and an internal team
manager as they help define and capitalize on relationship management
opportunities for their accounts. The PRM is a senior project manager
able to provide outstanding client service. The PRM works with the
Account Manager, Strategist and other CLIENT senior planners, helping
to scope and plan client initiatives and then supervises the internal
allocation and management of resources to ensure successful roll-out
of e-marketing programs that may include multi-channel components.
They are the 'hub of the wheel' acting as part account team manager,
project manager, e-marketing specialist and client relations manager.

The role is primarily tactical, as the majority of the PRM's time is
spent coordinating client and internal resources to develop and
perfect the technical, content, and creative components of e-marketing
programs (which may include multi-channel components) prior to launch,
and then proposing and helping to develop innovation and optimization
for future programs. The Program Manager plays a central production
and strategic role across all channels as the bridge between the
client planning team and the project management and production teams,
with a primary focus on the ongoing management and operational
efficiency of client initiatives.

TECHNICAL AND SKILLS QUALIFICATIONS
o Excellent knowledge and ability to use MS Office applications;
advanced skills using MS Project
o Knowledge of Web-based technologies (such as: HTML/DHTML, HTTP
protocols and Web Services) an asset
o Post-secondary education required, MBA an asset
o 6 - 8 years of Internet (or related industry) Project Management,
Experience in marketing communications, direct marketing, database
marketing and integrated/multi-channel marketing
o Successful track record of delivering $1M+ projects on time and on
budget
o Proven ability to manage multiple concurrent projects with combined
teams of 5 - 15 people
o Experience within the Pharmaceutical or Healthcare markets